1714 Cold Brew Coffee
Logo Design | 2016
Project Story
A logo design project I worked on for a local brand selling bottled Cold Brew Coffee straight from the Benguet province in the Philippines. To give a background story of the brand, 1714 is the year the Dutch gave a living coffee plant to the French, which was thereafter stolen and taken to South America to start the global expansion of coffee in South America and Asia (including the Philippines).
They wanted a hand-drawn, hipster-style logo with a hint of the 18th century and highlight that the beans are 100% Filipino and promote a bit of nationalism. The logo will be placed on coffee bottles using opaque stickers, so an additional requirement was to have the logo designed in two colors.
For the typography I stumbled upon a few good serif fonts with a hipster feel to them. I ended up with the "Timeless" font with two weights that complement the logo graphic.
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